🚀 Crafting compelling email campaigns for an e-commerce brand

Crafting compelling email campaigns for your e-commerce brand can be a fun and effective way to connect with your audience and build brand identity. Here are some tips to get you started from my favourite email marketing client, Tiggle - India's first chocolate beverage brand.

Get personal! 👋 Make your audience feel like you're writing directly to them by using their name and a friendly, conversational tone. Think about what you would say to a friend about your hot chocolate brand and write from that perspective.

Make your subject line stand out! Your subject line is the first thing your audience will see, so make it count! Use fun, attention-grabbing language that entices them to open the email. Think puns, jokes, or even a playful question.

Show off your brand's personality. ✨ Your emails are a great opportunity to showcase your brand identity. Use your brand's colors, typography, and tone of voice to create a cohesive experience. Highlight what sets your brand apart from the competition, like your quality ingredients or unique flavor combinations.

Offer value to your audience. 🤗 Think about what your audience would find valuable and give it to them! This could be exclusive discounts, informative content, or special promotions. Make sure it's something that aligns with your brand values and is relevant to your audience.

Use persuasive language. 🫡 Your email copy should be persuasive and engaging. Paint a vivid picture of what it's like to enjoy a cup of your hot chocolate, using sensory language to transport your audience to a cozy winter day. Highlight the benefits of your product, like its rich flavor or its ability to brighten someone's day. Use a clear call-to-action to encourage your audience to take action, like making a purchase or following you on social media.

Make it visually appealing. 😍 Use high-quality images or videos that show off your brand in all its glory. Consider using a mobile-friendly design that's easy to navigate, and don't be afraid to get creative with animated GIFs or interactive elements.

Sharing my best performed campaigns below to show how I would design yours. Each email that I create for you is designed according to what your audience wants and branding says! Using customer psychology fundamentals, great list segmentations and flows, that will keep your audience coming back for more!