Eat Me Guilt Free Lead Magnet

When looking for brands to write for, Eat Me Guilt Free immediately stuck out to me because of how fun, sexy, and unapologetic the brand is.

Created in 2013, the brand had set out to be a pioneer in the "better for you" industry by creating snacks that were better for you, but without the bland and boring taste that is associated with the better-for-you label. Since its inception, they have empowered hundreds of women to live healthier lives by adding delicious back into their diets.

The flavour of the Month Subscription Box, in specific, helps women aspiring to take charge of their health and achieve a sustainable diet by exciting their palates and providing a new protein brownie flavour every month. 

Lead magnets are one of my favourite sales pieces to write because of it's ability to build relationships between the brand and the audience.

In this specific lead magnet, I offered the audience a free recipe book in order to educate and inspire them to get creative with their recipes. After all, one of their greatest pains is boring snacks, therefore, this recipe book will further motivate them to live healthier lives.

By showing empathy, and solving their pain, Eat Me Guilt Free is providing value upfront and building relationships with their audience.

This lead magnet is part 2 of a 6-part sales funnel.

I was not contracted to write these assets. I wrote them as a sample portfolio piece during my enrollment in the Copy Posse Launch Pad with expert copywriter Alex Cattoni. The Launch Pad is a hands-on, immersive training program designed to help passionate copywriters strengthen their skills, build a portfolio, and help businesses, such as yours, make a bigger impact through messaging.