Eat Me Guilt Free Email Sales Sequence
Kim Bui
When looking for brands to write for, Eat Me Guilt Free immediately stuck out to me because of how fun, sexy, and unapologetic the brand is.
Created in 2013, the brand had set out to be a pioneer in the "better for you" industry by creating snacks that were better for you, but without the bland and boring taste that is associated with the better-for-you label. Since its inception, they have empowered hundreds of women to live healthier lives by adding delicious back into their diets.
The flavor of the Month Subscription Box, in specific, helps women aspiring to take charge of their health and achieve a sustainable diet by exciting their palates and providing a new protein brownie flavour every month.
My responsibilities for writing this email sequence included: Writing a strategic sales sequence that evoked emotions and persuaded customers to purchase the subscription box. This email sales sequence followed an initial Day 0 Autoresponder email and an indoctrination sequence.
I was not contracted to write these assets. I wrote them as a sample portfolio piece during my enrollment in the Copy Posse Launch Pad with expert copywriter Alex Cattoni. The Launch Pad is a hands-on, immersive training program designed to help passionate copywriters strengthen their skills, build a portfolio, and help businesses, such as yours, make a bigger impact through messaging.