Snacktivity: Branding and Packaging Design

Comfort Chidinma

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Art Director

Brand Strategist

Packaging Designer

Adobe Illustrator

Adobe Photoshop

Figma

Brand Strategy

Snacktivity is a health-focused snack brand that delivers high-quality snacks from fresh, premium ingredients. Thus, customers can enjoy nutritious and delicious treats that align with their health and lifestyle goals.

The Challenge

They needed a brand identity that reflected their values and communicated their commitment to wellness, resonating with a diverse, lifestyle-focused audience.

The Solution

After in-depth audience research and industry analysis, we decided on a clear design direction: a friendly, warm, and inviting brand that reflects the joy of healthy eating.
This vibrant and warm identity communicates Snacktivity’s commitment to fresh, premium ingredients, setting a welcoming tone for all who seek healthy snacking.
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Posted Feb 7, 2025

Branding and packaging design that led to 80% sales at Launch for a wellness-focused snack brand with an inviting, and friendly brand personality.

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Art Director

Brand Strategist

Packaging Designer

Adobe Illustrator

Adobe Photoshop

Figma

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