Punch: Designing a structured product
Joshua Samson
Punch: Designing a structured product for parcel booking and tracking.
Most logistics products don’t fail because of features.
They fail because the system behind the experience isn’t clear.
For Punch, the goal was to build from the ground up:
Product frameworks
App design system
A clear user flow for booking and tracking parcels
The focus was simplicity — allowing users to create delivery routes and track parcels seamlessly using a registered Delivery ID.
Every decision was made to reduce friction and improve clarity across the experience
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Posted Mar 21, 2026
Punch: Designing a structured product for parcel booking and tracking. Most logistics products don’t fail because of features. They fail because the system ...
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Sep 9, 2025 - Oct 16, 2025
