San Diego Clippers Branding

Fictional branding for the San Diego Clippers. Based on their original logo from the late 1970s; includes logos, court design, jerseys, typography, and colors.

Originally founded in San Diego, the Los Angles Clippers franchise has always played second fiddle to the Lakers in the city of LA. San Diego, a city thirsty for another major professional sports franchise since the departure of the Chargers, is a prime relocation spot for the Clippers.

These brand guidelines take inspiration from the original Clippers logo, but with a modern twist to update and establish a powerful new identity in the city of San Diego.