Na Estrada com Ferzote (YouTube Travel Vlog Webseries)

The Client: PUBG MOBILE BRASIL, the brazilian branch of PUBG Mobile's official channel.

The Goals: To create a travel vlog webseries following the journey of caster Ferzote through Turkey in order to be played during the 2023 PUBG Mobile World Cup (PMGC) Grand Finals brazilian livestreams, and uploaded to YouTube after the championship.

The Work: Long-form video editing of 7 (seven) webseries episodes, with vertical versions for Instagram.

The Process: Ferzote is already a beloved brazilian caster, and a known symbol of PUBG Mobile in Brazil, so we decided on a documentary style, with a calm rhythm to emphasize the caster’s relationship with the city, the event, and the players.

The Results: The livestream version of the videos, seen in the Grand Finals brazilian livestreams, have an approximate total of 145k views, 8k likes and 200 comments. The versions posted on Instagram and YouTube after the championship was over mostly vary in length and aspect ratio. On Instagram the videos have an approximate total of 55k,5 views, 1250 likes and 95 comments. On YouTube, they have an approximate total of 5,3k views, 430 likes and 25 comments.