3D Storytelling Animation and reels

Project Overview: This 3D storytelling animation was created for City Market to showcase their unique offerings and customer-friendly services, with a particular focus on their "Free Pickup" initiative. The project involved bringing their concept to life through engaging visuals that feel both professional and inviting.

Design Process: The animation was crafted using high-quality 3D techniques, featuring detailed models of characters, environments, and vehicles. From the very beginning, the aim was to create an immersive world where the characters would come to life in a playful yet polished manner, capturing the essence of the City Market experience.

Concept Development & Storyboarding: The narrative centered around the ease and convenience of City Market's pickup service. The storyboard outlined key moments, such as customers receiving their free pickups and interacting with staff, all set in a vibrant and clean 3D environment.

Character & Environment Design: Each character and object was carefully designed to complement the friendly and professional atmosphere of the market. From the smiling shoppers to the vehicles delivering groceries, every detail was modeled and textured to create a warm, inviting scene.

Animation & Rigging: The characters were brought to life through fluid animations. I focused on the movement of the characters as they interacted with the environment, ensuring each action was smooth and natural. Rigging was done with attention to detail to ensure realistic movements.

Lighting & Texturing: I applied realistic textures and lighting to enhance the overall feel. The lighting was designed to feel soft and natural, replicating daylight and creating a welcoming atmosphere. Every surface—from the buildings to the products in the store—was carefully textured to add depth.

Final Rendering & Editing: The animation was rendered in high-definition to ensure clarity and smoothness. In post-production, I enhanced the final video by refining colors, adjusting transitions, and optimizing the visuals for web and social media platforms.

Pre-production: Brainstorming ideas for the story, characters, and key scenes. Concept art and storyboards will be made to ensure alignment with the brand’s vision.

Design & Modeling: Creating 3D assets (characters, environments, props) based on the brand guidelines.

Animation: Rigging and animating the characters and elements to bring the story to life, using smooth transitions and engaging movements.

Texturing & Lighting: Applying realistic textures and lighting to ensure the visuals have depth and warmth.

Rendering & Post-production: Rendering the video at the highest quality and applying final adjustments in post-production to ensure it looks polished and professional.