Video Ad Production for Pioneerz Lab

Pioneerz – Video Ad Motion Design · 3D Art · Ad

In 2023, during the NFT wave, I had the pleasure of working on Pioneerz — a bold, inclusive project blending 3D artistry and web3 culture. The vision: empower digital identity through decentralized IP while offering a fun, gamified experience around NFT customization.

I crafted this Video Ad to highlight one of the most exciting features in the roadmap a platform where holders could discover, collect, and equip wearables for their Pioneerz avatars. The ad brought this concept to life through sleek motion design and a sharp narrative that reflected the project’s playful, yet meaningful tone.

🔗 Focus: NFT Customization, Wearables, Digital Identity 🛠 Tools: After Effects, Figma

The UI components were structured and organized in Figma, optimized for seamless import into After Effects. Layers and elements were named and grouped to streamline the motion design workflow.

Each scene was composed and animated within After Effects. This included UI element transitions, interaction simulations, and camera movements to enhance visual storytelling and bring the interface to life.

In Premiere, the final video edit was completed. This phase included scene trimming, transition effects, and precise timing adjustments. Sound design elements were also integrated here to support the motion and interaction cues.