SOMA | Wine Brand Identity Design
Kirsten Humpfer
A conceptual wine brand exploring the tension between raw earth and architectural precision. No noise, just a visual anchor that tastes of cool stone and wild fruit. SOMA is for the few who notice the difference.
SOMA is a contemporary vineyard that treats winemaking as a form of slow, architectural craft. The challenge was to move away from traditional, ornate wine branding and instead create a visual language that feels unhurried. The objective was to appeal to the curators of moments — individuals who value the raw substance of the earth and the quiet power of a crafted product over loud marketing.
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Posted Mar 2, 2026
Developed a unique visual identity for SOMA, focusing on raw earth and architectural precision.
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