Designed a bold and futuristic brand identity for Sorai — an AI tools assistant focused on simplifying creativity and productivity through intelligent technology.
The logo is built around an abstract “S” symbol, crafted to represent:
• Continuous AI evolution
• Smart connectivity & automation
• Human + machine collaboration
• A scalable modern tech ecosystem
For the visual direction, I combined:
→ Minimal geometric forms
→ High-contrast black & neon green palette
→ Clean typography
→ Futuristic UI-inspired branding elements
The goal was to create a visual identity that feels intelligent, memorable, and instantly recognizable in the growing AI space.
Branding is not only about aesthetics anymore — it’s about creating a system that communicates innovation at first glance.
What do you think about this direction for an AI brand? 👀
Designed a bold and futuristic brand identity for Sorai — an AI tools assistant focused on simplifying creativity and productivity through intelligent techno...