Maladeza | Cookie Brand Identity & Packaging Design
Thayline Vargas
Maladeza: Cookie Brand Identity & Packaging Design
Overview
Maladeza is a Brazilian cookie brand built around irreverence, attitude, and contemporary aesthetics. The identity was designed to create a strong, memorable presence for a young, urban audience that values flavor, experience, and originality.
Maladeza cookie brand identity
The challenge
The project called for a visual identity with intensity and personality, while maintaining the warmth and sensory appeal expected from a food brand. The design needed to balance boldness with a strategic, contemporary visual system.
Creative direction
The direction transforms an everyday product into a distinctive brand experience. A confident visual language brings together flavor, desire, and personality, helping Maladeza stand apart from generic food-brand communication.
Maladeza visual identity
Maladeza brand design
Maladeza packaging design
Maladeza art direction
Maladeza food brand identity
Maladeza brand applications
Maladeza cookie packaging
Maladeza visual system
Deliverables
Branding
Art direction
Visual identity
Brand universe
Packaging design
Project details
Client: Maladeza
Location: Brazil
Duration: 6 weeks
Role: Art Direction and Brand Design
Tool: Adobe Illustrator
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Posted Oct 23, 2026
Brand identity, packaging design, and art direction for Maladeza, a Brazilian cookie brand with a bold, sensory, contemporary personality.
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