Roughing out the concept. My client asked for an Elk/Wolf hybrid logo Identity

Final

The client wanted a hard look for their merch that would appeal to hunters, foragers, outdoor lifestyles

Embroidered Patches

Trucker Hats/Merch

Early vector exploration. From sharp line work to thick bold lines.

Secondary Identity Elements

Social Support Icons

Badge Exploration

Sticker/Hangtag Exploration