Casa De Crystal Corporate Brand Identity System Redesign

Casa De Crystal (CDC) is more than a real estate brand, it’s a visionary platform designed to help people build lasting wealth, structured ownership, and generational legacy across multiple verticals.

The challenge? Craft a brand identity system that can scale across sub-brands, maintain clarity across touchpoints, and still feel premium, trusted, and future-ready.

I designed a unified brand architecture for CDC, starting with a powerful master identity, then extending it into a scalable visual and strategic system that supports current and future sub-brands like:

CDC Estates (Real Estate)

CDC Academy (Education)

CDC Property Connect (Community)

CDC Capital (Finance & Funding)

The brand identity features:

A custom "CDC" wordmark infused with crystal symbolism for structure and clarity

A dual-tone typography system mixing elegance (Bufally Script) with modern readability (Montserrat)

A color-coded hierarchy where the parent brand holds earthy gold and beige, while sub-brands own distinct, meaningful accent palettes

Clear messaging built on wealth empowerment, ownership clarity, and strategic elevation

CDC’s brand now stands as a legacy-focused powerhouse — not just another land brand.