Srugle | Coffeeshop Branding (Personal Exploration)

Srugle - Coffee & Chill

Concept –Srugle is a coffeeshop with minimalist concept combined with warm ambience to make it doesn't appear overwhelming as the market target of this coffeeshop is employees that like to work and spend their time in a coffeeshop. Srugle wants to provide their needs by giving them a comfortable place to work, good coffee, and foods to help them get through stressful work days. 

Visuals – Minimalist, simple, bold typography, doodle illustration, and black & white, applied in various medias such as packaging, cutlery, and merchandises.