Born from the desire to simplify self-care and promote confidence, Mineral was created for the modern woman who juggles countless responsibilities yet prioritizes her well-being. I was hired to build their brand and establish a digital presence, crafting a persona of luxurious serenity to reflect the company's core values. This project provided Mineral with a visually striking identity and equipped them with the tools and assets to engage effectively with their clientele through an elegant digital presence.