FORGE ALLOY is a concept headphones brand I built end to end: product idea, colorways, tone of voice, copy, 3D experience, video, and the landing page itself.

The goal was to explore gaussian splatting for interactive product visualization, branding and web design.

Gaussian Splatting is a relatively new technique for photorealistic 3D rendering. The idea is that objects (real or digital) are captured from various angles and then a sophisticated point cloud (the splats) is generated out of all of these images. The benefits of GSplats are:

Photoreal materials. Reflections, specular and all the properties that make metal, plastic and organic matter are captured and displayed directly on the splats. No need for lighting or traditional PBR materials.

Real-time and interactive. Users controls the camera and enjoy a photorealistic real-time 3D experience.

Detail that holds up. Finishes and small design touches stay sharp when someone zooms in.

Confidence before purchase. Seeing every angle lets customers judge the product themselves, which is the gap between promise and product this studio exists to close.

A lighter route to realism. The overall experience can feel more natural and less "game-like". This can be an advantage when it comes to product visualizations.

The hero film and campaign visuals were generated with AI, then directed and edited the way I’d cut a commercial: shot design, pacing, color, and sound.

I generate the footage with AI and use traditional editing and compositing techniques to cut it into an emotional story. That gave the brand cinematic video with no shoot, and one consistent look from the film to the 3D scene.