Shopify supplement stores: 15 gaps worth pitching
Jan Schwoll
A Shopify freelancer asked me for supplement and wellness brands to pitch. Not a list of names: stores with a real reason to email them.
The run
The run: 275 sites in, 15 with a gap worth pitching
275 sites from search
113 run on Shopify (checked on every site)
42 opened on a phone, one by one (small US brands only, no big brands or resellers)
15 with a gap worth pitching
Store 01: subscribe & save, same price
Every subscribe option shows $26.99, the same as buying once
The store has subscribe & save set up, 5% off. But every delivery option on the product page still shows $26.99, the same as a one-time purchase. The discount only shows up at checkout, so on the page there's no reason to subscribe to a product people take every day.
Measured on a phone
Google's phone speed test on the same store: 43 out of 100
Every store also got Google's Lighthouse mobile test. This one: 43/100, 19.7 seconds until the main content loads, 5.1 MB page.
What each store comes with
15 stores, one gap each, with the proof
The gap in one sentence, a phone screenshot of it, the speed score and load time, and a contact email. Store names stay private here.
The whole thing as a 30-second video: https://contra.com/community/12CUgkOD-shopify-store-audit-uncovers-hidden-subscribe-and-save
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Posted Oct 16, 2026
A Shopify freelancer asked for supplement brands to pitch. 275 sites in, 15 stores out, each with one real conversion gap, a phone screenshot of it and its mobile speed.
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