Meet Eddy

AuthentiX Designs collaborated with Everyday Owl to revolutionize their brand. Through strategic Brand Strategy, Brand Identity, Illustration, and Art Direction, we crafted a vibrant identity, anchored by Eddy—a custom logo. Eddy embodies positivity and continuous connection, symbolizing Everyday Owl's mission to simplify adulting for Gen Z. AuthentiX's meticulous design, from business cards to social media templates, reflects authenticity and vibrancy.

This partnership exemplifies our commitment to making a lasting impact, redefining Everyday Owl's identity with humor and relatability. In the world of Gen Z adulting, Everyday Owl stands as a testament to AuthentiX Designs' expertise in crafting memorable brand identities.

The project, Everyday Owl, led by Family Bridges, had the goal of reaching out to young adults aging from 18-23 (Gen Z). Our demographic was in Portland, OR, which helped guide the road to developing a real target persona. We settled on Logan. He was a 22-year-old who was still living with his parents and had a retail job but had the curiosity to spread his wings into the world.

I am proud of giving life to Everyday Owl. Doing your research into the client and target audience is critical. It helps build a strong identity where it expands for years to come. Eddy is a real visual representation of what clients want to go out and do in this world. The client is thrilled with the success that Every Day Owl has accomplished. His life is a hoot.