NEPTUNE is a creative direction and branding project for a Romanian-based fashion house that challenges the relentless cycle of the modern industry. In an era dominated by overconsumption and fleeting trends, NEPTUNE stands as a monolithic alternative, reimagining clothing not as a seasonal statement, but as a natural necessity.
The goal was to strip away the noise and build a brand identity that feels permanent. By positioning NEPTUNE as "Fashion for the long run," I created a narrative of investment over expense.
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Created branding for NEPTUNE, a Romanian fashion house, emphasizing sustainability.
