This is the conversation nobody
Elisabeth Hitz
This is the conversation nobody wants to have but NEEDS to.
When you break down $100 per video:
2-3 hours concepting, 1-2 hours filming, 2-3 hours editing, back and forth with the brand on revisions.
That's 7+ hours of skilled work. You're making less than minimum wage. And the brand?
They're using that video across TikTok, IG, paid ads, email, and their website for months. The math is brutal.
77% of UGC creators are underpricing and most don't even realize it because they never calculated their actual hourly rate.
Once you do that math you can never unsee it.
Reply RATE for my free UGC Rate Calculator. We need transparency.
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Posted Mar 24, 2026
This is the conversation nobody wants to have but NEEDS to. When you break down $100 per video: 2-3 hours concepting, 1-2 hours filming, 2-3 hours editing,...
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