Global Marketing Design System Implementation for Pipefy by Will KnackGlobal Marketing Design System Implementation for Pipefy by Will Knack

Global Marketing Design System Implementation for Pipefy

Will Knack

Will Knack

Pipefy is a low code workflow automation platform serving enterprise customers across strategic verticals. In 2020, they set an aggressive growth goal, and for that, they needed a marketing design system that could scale globally while maintaining brand consistency over all user journey.

The pandemic created massive demand, but potential customers were getting lost before seeing demos. The marketing team was bottlenecked by fragmented visuals, and we struggled to show why Pipefy was a flexible platform rather than just another simple tool.

Modular systems that speed up production, ensure consistency, and free creative energy for the work that matters.
Modular systems that speed up production, ensure consistency, and free creative energy for the work that matters.
Scalable Design
Scalable Design
Collateral Design
Collateral Design
Decks
Decks
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Posted Apr 6, 2026

Designed a scalable marketing system for Pipefy's global brand consistency.