Inside George Russell's Head

This project marked the first of three collaborative pieces with Nuria Rodríguez Cartabia from MediaPro. Our primary objective was to provide the audience with a genuine insight into the experience of being an F1 driver. In this particular piece, George Russell candidly shares his journey, starting from his early days racing carts as a child to becoming a valuable member of the Mercedes Team. Despite extensive training and preparation, he admits to still feeling nerves in certain moments.

The artwork was meticulously created using Photoshop, and subsequently animated and composited in After Effects. Finally, the audio was fine-tuned and edited using Premiere Pro, ensuring a seamless integration with the visuals and delivering a compelling final product.