This video was specifically designed to showcase a more subtle style of editing, characterized by longer cuts and a smooth flow, deviating from the typical highlights edit that is filled with frequent cuts and transitions. The marketing department specifically requested this approach to serve as a concise summary of the brands involved in the event.

To achieve this, I relied solely on Premiere Pro for the editing process. By carefully selecting and arranging the footage, employing longer cuts, and ensuring a seamless flow between the different brand highlights, I created a video that effectively showcases the event's participating brands. The emphasis was placed on creating a cohesive and engaging experience for the viewers while maintaining the desired invisible editing style.