Luke Davidson

All business schools promise the same thing: career advancement. This was making it harder for Melbourne Business School to differentiate itself and attract new students.

The world is getting more unpredictable by the day. We positioned MBS as the business school that can help you thrive in today's complex business environment. This message was then brought to life in a bold, fresh visual style that helped it stand out from more traditional, conservative business schools.

Melbourne Business School was looking to increase awareness of its Master of Business Analytics program, with the ultimate goal of attracting 100 quality applicants to fill the 40 available places.

We created a campaign that asked thought-provoking questions and encouraged our ‘curious by nature’ target audience to head online to continue the conversation and learn more. After just five weeks the campaign had already surpassed the initial goal of 100 applicants, with over 150 quality applicants – ensuring all available places were filled.