Nike Kids 3D Character Design
Jahson Fuller
REX , NIKE 3D CHARACTER
In collaboration with Nike, we conceptualized and brought to life an immersive 3D Nike character named Rex! Designed exclusively for in-store activations. This innovative project was strategically aligned to release with Nike's latest basketball kids' shoe collection, creating a seamless blend of technology, gamification and retail experience.
Nike Kids Shoe Integration: To enhance the synergy with the shoe release, each Nike Kids shoebox was equipped with a QR code. This code, when scanned, unlocked a playable character within the game. This creative integration made the gaming experience uniquely tied to the new shoe line, driving excitement and brand loyalty.
User-Friendly Interface: I focused on ensuring a user-friendly interface, making it easy for kids to navigate the game and enjoy it to the fullest. The game's controls were designed with the age group in mind, allowing them to pick up and play with ease..
