Revitalizing Brand Identity for Houseriver

Houseriver is an app that lets you invest money for your child's future, safely and easily. Their mission is to provide middle class families across Africa with easy-to-use tools for their financial success that lasts or generations.

The identity system they had was limiting. So, they approached me to rebrand from their current look to a more cohesive visual identity system that aligns with the essence of their brand and resonates with their target audience.

It all began with a discovery call to understand in great detail the problem Houseriver seeks to solve. From the call, I got insights into how the name emerged too. After studying the brand strategy, I started doing my research to understand the industry standards. I also checked their competitors to find the best ways to standout among them. The result of all these emerged from an inspiration I got from the visual metaphor of a flowing river (signifying "abundance") and a tree (signifying "generations"). I anchored the visual direction on the concept of Connected ties; living in abundance.

It was a privilege shaping how Houseriver is perceived through the visuals I created. I later heard of how the visual system was cohesive enough to resonate with the target audience.