Houseriver is an app that lets you invest money for your child's future, safely and easily. Their mission is to provide middle class families across Africa with easy-to-use tools for their financial success that lasts or generations.

The identity system they had was limiting. So, they approached me to rebrand from their current look to a more cohesive visual identity system that aligns with the essence of their brand and resonates with their target audience.

It all began with a discovery call to understand in great detail the problem Houseriver seeks to solve. From the call, I got insights into how the name emerged too. After studying the brand strategy, I started doing my research to understand the industry standards. I also checked their competitors to find the best ways to standout among them. The result of all these emerged from an inspiration I got from the visual metaphor of a flowing river (signifying "abundance") and a tree (signifying "generations"). I anchored the visual direction on the concept of Connected ties; living in abundance.

It was a privilege shaping how Houseriver is perceived through the visuals I created. I later heard of how the visual system was cohesive enough to resonate with the target audience.