Mintable is the new fastest growing marketplace so, the company was seeking for a brand identity that features the aim of the company and dedication toward their work. Since, the company was serious about the NFT creation and security, special request was made to design a identity and logo that should be simple to read and memorize, geometric to identify, serves premium and inspires people to create and use NFTs. In short, the whole idea was based on the NFTs creation and company's brand vision.