Guides should provide clear explanations and actionable takeaways to help prospects learn what they need to make the right purchase decision. When I write guides and supporting marketing copy, my goal is always to put the buyer first and proactively address their questions and concerns.

Below are examples of eBooks and guides (including the asset and supporting marketing copy such as landing page copy) that I've written, edited, and optimized for conversions.

"Take control of your SaaS security now. Learn how to build a solid business case, select the best SSPM vendor, and implement effective protection for your SaaS apps—all before a breach forces your hand."

See the landing page:

Read the guide here.

"It’s simple: software composition analysis (SCA) helps teams prevent open source security and compliance risks.

But the choices have gotten complicated. While this automated application security process has been around for decades, the rise of agile, cloud-native development and the increase of open source software in modern applications means that teams require robust SCA security now more than ever.

The fact is, not all SCA solutions are created equal, and identifying the key criteria your organization needs to maintain holistic cloud-native security and compliance is hard."

See the landing page:

Read the guide here.

"DevSecOps, or shift left security, is top of mind for many cloud-native teams today. And as the term has grown exponentially, so too has the number of DevSecOps tools and use cases. But all these new additions to the market make it challenging to decide which DevSecOps tools you need to empower your team with frictionless, consolidated code security."

Read the blog: