🍹Sippin’ Smooth: Branding “Smooth TV” + Lyrical Vibes

🍹 Sippin’ Smooth: Branding “Smooth TV” + Crafting Sosa’s Lyrical Vibes

Project Overview Sosa Fruit Drink is more than just a refreshment — it's a lifestyle. A proudly Nigerian family brand known for being tasty, smooth, and healthy, Sosa launched a vibrant YouTube series called “Smooth TV” to connect deeper with its audience. I was thrilled to bring this bold move to life through visual storytelling and design that feels as fresh as the product itself. The Vibe Think tropical flavor meets digital flair. The goal was to capture Sosa’s spirited personality across multiple brand touchpoints — from identity design to motion graphics — all while staying true to the brand’s playful and family-friendly tone. My Creative Deliverables

• Designed the main logo for Smooth TV along with 4 sub-logos for each episode category • Developed 4 lively intro videos tailored for YouTube and 1 outro video optimized for Instagram • Created a colorful lyrical video for the brand’s newly launched jingle — an earworm worth watching

Smooth TV Logo

Salah Smooth Tv Teaser & 4 sub-logos for each episode category

Smooth Tv Youtube Intro Video

Click here to watch on Sosa's Youtube Page

Smooth Tv Instagram Outro Video Click here to watch on Sosa's Instagram Page

Sosa Lyrical Video (Style Frames)

Sosa Lyrical Video

The Result What came together was a cohesive visual experience full of rhythm, color, and character — mirroring Sosa’s essence in every frame. This project was a fun blend of brand identity, animation, and fruity freshness, crafted to leave a lasting impression. _____________________________________________________________________

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