ASEPEC faced a challenge: they needed to stand out and gain national recognition among other embryology associations in the private sector. Their previous identity lacked the impact and professionalism necessary to differentiate them in a competitive field.

We created a fresh graphic identity that strikes the perfect balance between clean, refined lines and a dynamic, flexible Visual Identity. Paired with a verbal identity that embodies both professionalism and constant evolution, ASEPEC now appears as a brand that is both authoritative and adaptable, ready to lead in a rapidly advancing field.

At the heart of the design was the inverted microscope, a symbol instantly recognizable to embryologists. More than just a tool, it represents research, curiosity, and discovery. 

This became the visual anchor for ASEPEC’s identity, connecting their brand to a sense of expertise and continuous scientific progress.

With this new identity, ASEPEC has not only gained the national recognition they sought but has also positioned themselves as the go-to in public embryology in Spain.

The brand now resonates with professionalism and innovation, enhancing their credibility and standing among top associations in the private sector.