Conducted end-to-end discovery of products, services, and business models through stakeholder interviews and research >> Quickly built product context and identified key opportunities and pain points to inform product strategy

Co-developed product vision, strategy, and roadmap with stakeholders. Led cross-functional teams to deliver a brand refresh, new information architecture + redesigned homepage and hub pages >>

New UX passed Google Core Web Vitals (unlike legacy pages) and outperformed industry benchmarks for time on page and engagement. New IA boosted visibility of whole product portfolio

Mentored client’s product team to shift toward outcome-driven development. Introduced prioritisation frameworks and lean documentation practices like product requirements docs >> Resulting in more focused roadmaps and early alignment across teams

Acted as scrum master for the IA / UX stream. Embedded Agile practices, improved delivery cadence and visibility >> C-suite praised enhanced transparency and alignment with strategic goals