Ad Campaign Optimization for Éclat d’Ibiza

Role: Media Buyer & Ad Strategist Goal: Scale profitable campaigns, fix underperforming ones, and improve ad creative performance.

Éclat d’Ibiza is a luxury skincare brand that formulates high-end natural products. Its focus is on radiant, healthy skin and sustainable elegance. The brand's target audience is women aged 25– 45 who value natural beauty, premium self-care, and organic ingredients.

Campaign 1: High Performer Objective: Drive sales for the "Glow Serum"

Results:

ROAS: 5.2 CTR: 2.1% CPC: $1.10 Conversion Rate: 3.5% CPA: $28

What Worked:

✔ Scroll-stopping video ad with clear before/after skin transformation ✔ Strong headline: “The Secret to Ibiza Glow in a Bottle”

✔ Social proof from influencer UGC ✔ Fast-loading mobile landing page

ROAS: 0.9 CTR: 0.6% CPC: $2.40 Conversion Rate: 0.7% CPA: $130 AOV: $58

Diagnosis:

Weak ad creative: plain image, no clear hook. Mismatch between ad copy and landing page. Long page load time = 64% bounce rate. No urgency or trust elements

What I Did to Fix It:

✔ Rebuilt creative with clearer messaging + limited-time offer ✔ Added testimonials, trust badges, urgency ✔ Matched headline on landing page with ad copy ✔ Optimized for mobile speed

Final Results After Optimization:

ROAS: 3.1 CTR: 1.5% Conversion Rate: 2.4% CPA: $36 AOV: $72