Facebook Ads Optimization for CNLP Luxe Living
Mariama kijera
REAL ESTATE
CNLP Luxe Living Real Estate - Australia
Objective:
Improve ROAS and reduce CPA on a Facebook Ads campaign targeting high-end property buyers in Sydney.
Performance Snapshot: Ad Spend: $1,500
Purchases: 3
AOV: $900
CPA: $500
ROAS: 1.8
CTR: 0.82%
CVR: 0.65%
Key Problems Identified:
Low CTR → Ad creative is not engaging. High CPA → Landing page is not converting Bounce Rate: 67% → Slow mobile speed + unclear messaging
Audit Recommendations:
Ad Creative:
Replace static images with video walkthroughs of listings. Add testimonial overlays from happy buyers. Hook headline: “Step Inside Your Future Luxury Home in Sydney”
Landing Page:
Match headline to ad copy. Add urgency: “Only 2 listings left in this block.” Use trust badges + client testimonials
Offer Strategy:
Test a “Free Valuation” lead magnet bundle, a free consultation with listing alert sign-up Increase perceived value with professional branding
Result Projection:
Estimated CVR after optimization: 2% Projected CPA: $180 Target ROAS: 3.5+
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Posted Jul 31, 2025
Enhanced Facebook Ads for CNLP Luxe Living to boost ROAS and lower CPA.
Likes
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Views
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Timeline
Jun 1, 2025 - Oct 1, 2025
Clients
Richard
