Squarespace Website Redesign for Ridgefield A Better Chance

Alexis Padgett

Squarespace Website Redesign for Ridgefield A Better Chance

Summary

Partnered with Ridgefield A Better Chance, a nonprofit dedicated to expanding educational opportunities for young scholars, to redesign and relaunch their Squarespace 7.1 website. The goal was to create a polished, accessible, and engaging platform that better communicated the organization’s mission, showcased scholar stories, and supported fundraising efforts.

Process

Discovery & Audit → Conducted a full review of the existing site, identifying content gaps, navigation challenges, and areas where design did not reflect the impact of the nonprofit’s work.
Content Restructure → Simplified and reorganized navigation to highlight programs, alumni stories, and donor opportunities. Built new sections including Life at RABC, Enrichment Programs, and Testimonials.
Design & Development → Updated visuals to feel modern and approachable, ensuring accessibility while staying true to the nonprofit’s brand identity. Optimized for both desktop and mobile browsing.
Polish & Launch → Finalized formatting for consistency, implemented SEO updates, and launched the site live for immediate donor and community use.

Deliverables

Full Squarespace 7.1 site redesign
Restructured navigation and content flow
New sections highlighting programs, testimonials, and enrichment
Updated homepage with stronger storytelling and donor calls-to-action
SEO improvements and mobile optimization

Outcome

The refreshed site provided RABC with a professional digital presence that:
Strengthened donor appeal and alumni engagement
Improved usability and navigation for visitors
Presented a polished, inspiring brand experience aligned with the organization’s mission

Client Feedback

“Thank you so much!!! Your help has been truly instrumental in our sustainability — I am certain that the new polished website will help us attract donors, strengthen our alumna relations and impress potential Scholars. Please know how much your volunteer work has made a difference!!” — Sarah, Executive Director, Ridgefield A Better Chance
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Posted Aug 18, 2025

Redesigned Ridgefield A Better Chance's Squarespace website for better engagement and usability.

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