Brand Identity and Website Development for Health, by Her

Overview Health, by Her is a digital platform designed to help women navigate health and lifestyle questions beyond the doctor’s office. The project called for a brand identity and online home that felt approachable, trustworthy, and empowering—balancing credibility with warmth.

My Role I partnered with the founder to shape the business strategy, voice, and visual identity, then carried that direction into a complete website build. I crafted the site architecture and content approach so resources were easy to find and inviting to explore, while creating a tone that felt like guidance from a supportive peer rather than clinical instruction.

Brand strategy and positioning

Tone of voice and messaging framework

Visual identity direction

Full website design and build

Content organization and resource structure

Impact The resulting site provides a welcoming guide for women seeking clarity and confidence in their health journeys. With streamlined navigation, engaging visuals, and a conversational tone, Health, by Her stands out as a resource that feels personal, modern, and distinctly supportive.