SERENA is a visual identity

SERENA is a visual identity created for an aesthetics brand focused on wellness, calm, and personal care. The branding combines a minimalist and sensory aesthetic with a warm palette inspired by earthy tones and soft textures that evoke closeness and serenity. The visual system is built around an organic and delicate logo, designed to convey harmony, trust, and a sophisticated yet accessible aesthetic experience, applicable consistently across graphic pieces and products.