Managing the social media presence of Joshua Band, a rock band with a passion for inspiring music, has been an exciting journey of brand-building and audience engagement.

When I took on the role of social media manager, the band had a modest 100 followers, and through a dedicated content strategy, targeted engagement, and consistent branding, we successfully grew the following to over 10,000 engaged fans as of March 2025.

Here's what Mathew, the Joshua Band songwriter and known politician in Maryland USA, has to say about our work together:

My work involved crafting compelling content that reflects the band’s unique identity, including high-quality visuals, video snippets of performances, behind-the-scenes content, and interactive posts that encourage fan participation. Utilizing strategic hashtags, collaborations, and community engagement, we maximized organic reach while also incorporating data-driven insights to refine the content approach.

Aside from the social media work, we also did some Lyric Videos like this one below.