Jeep "The Call of Adventure" - Copywriting + Creative Direction
Erick Monero
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Posted Nov 27, 2024
A campaign without a traditional call to action (CTA) – no Jeep brand name, just dots and dashes waiting to be decoded by the Jeep brand community.
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Clients
Publicis Groupe
Jeep
The World's Most Awarded Auto Campaign in 2023 world's most awarded auto campaign in 2023, across all major festivals like Cannes Lions, D&AD, One Show, Clio Awards, New York Festivals, London International Awards, Dubai Lynx, Effie, and many more.
This was my first assignment for Jeep in Dubai, working on as Copywriter and Associate Creative Director.