Company profile

Professional Pyramid is a career-consultancy firm offering a multitude of services to its clients such as entry-level professionals and top-level executives. Some of its services include CV Rebranding, LinkedIn Optimization, Job Search Consultation, etc.

The client required a new website to be planned, designed, and developed from the ground up based on their former website. The desired objective is to cater to all levels of professionals while facilitating good user experience and navigation on the website.

The services rendered to Professional Pyramid include:

Web Design

Web Development (Fullstack i.e. frontend and backend)

Basic Search Engine Optimization (SEO)

Web Hosting

Prior to beginning the project, I initiated a thorough research of local and international competitors based in the U.S.A., U.K., and the U.A.E., that provide similar services as Professional Pyramid. A list of these companies and their websites was created and shared with the client so that he could participate and have a say in those companies he drew inspiration from.

This was done to take note of the website's design language and content structure. The websites that resonated with the client were shortlisted and accordingly, the custom website was designed and developed.

The website was developed with modern technologies such as ReactJS/NextJS/Tailwind/Shadcn UI on the frontend which is combined with Contentful, a headless Content Management System (CMS). The CMS was introduced since the client shared their need for creating insights/blog articles pertaining to their field of specialty. This serves very well since it will be useful for SEO (Search Engine Optimization) and Google search rankings.

On the backend, we have gone ahead with Node.js/Express.js/Prisma ORM to set up the server and have added NeonDB to the mix, a fully managed serverless Postgre-compatible database. This backend stack is instrumental since it powers the main website and the custom admin dashboard.

The website has also been integrated with beneficial features such as a contact form, and Google Analytics.

Finally, the main website was deployed to Vercel, a cloud hosting platform whereas the server has been deployed to Railway, a reputed cloud-based platform having solid backing by investors such as Guillermo Rauch, the founder of Vercel.

After successfully launching the website, the following assets were delivered to the Founder of Professional Pyramid:

Figma File: This included the images, logo, icons, and other design-based assets.

Website Source Code: If the client decides to collaborate with another web developer, this will prove quite handy.

Handover guide: An in-depth handover guide that covers topics such as the typography and colors used, the technologies used to create the website, a brief walk-through of the third-party applications integrated into the website, and an in-depth section covering key metrics to analyze the website performance using Google Analytics.

After presenting the final draft for review, the Founder of Professional Pyramid was very pleased with the results as the website turned out to be better than what was hoped for.

The Founder was ecstatic and very eager to make the website go live as he wanted to proudly present the all-new website to his clients and family members too. And so, the website was deployed!

To view the revamped Professional Pyramid website, kindly click the below link: