Multi-year marketing strategy (incl. paid media) for a global in

I've been working in marketing strategies and recently came across a project where the team has been struggling to sustain an innovation lab running for 5 years already. I created an information management system with a multi-year marketing plan, including a new website, paid media plan, content design, branding revamp to create a stronger brand. The result was instantly visible with 140% increase in outreach month over month.