The design journey for PerfectFor centered around creating an identity that reflects this perfect blend of timeless Arabic tradition and refined modern fashion. The primary logo balances bold, confident typography with a touch of grace, embodying the brand’s values of sophistication and accessibility.

A carefully curated color palette of earthy, natural tones was selected to evoke the handcrafted quality of PerfectFor’s creations, while the use of vibrant seasonal colors adds freshness and versatility to the brand’s visual identity.

PerfectFor’s brand palette is grounded in soft beige tones and complemented by a set of rich seasonal colors, providing flexibility for limited drops and special collections. This thoughtful balance allows the brand to stay fresh and dynamic, aligning with its vision of offering abayas for anytime and anywhere.

🤍 Logo Suite 🤍 Color Palette 🤍 Typography 🤍 Brand Pattern 🤍 Brand Guidelines

To ensure brand consistency across all touchpoints, PerfectFor was equipped with a full set of comprehensive brand guidelines. These guidelines cover everything from logo usage, typography, and color palettes to patterns and design applications across both print and digital platforms. The guidelines were designed to be a powerful tool, allowing PerfectFor to communicate its brand values clearly to other creatives, printers, developers, and partners involved in bringing the brand to life. This ensures a unified, on-brand presence no matter where or how the brand is represented.