The project involved a complete redesign of the Coca-Cola Belesteri website and educational platform to align with its expanded mission and updated visual identity. The goal was to create a cutting-edge digital presence that serves as an informative resource, an accessible educational hub, and a celebration of the program’s achievements.

The platform caters to a target audience with low computer literacy, focusing on simplicity and intuitive user flows. It also equips the organizing staff with tools for seamless management, reporting, and student support.

Intuitive User Experience The platform is designed for maximum accessibility, ensuring ease of use for rural women with limited internet or computer proficiency. Straightforward user flows guide learners from video courses to knowledge assessments, making education accessible to all

Informational Resource: Provides project details, news, and updates.

Educational Hub: Hosts video courses and quizzes to verify learning progress.

Marketplace: Showcases past winners’ businesses, celebrating achievements and encouraging support from companies and individuals.

Staff-Friendly Design: Built with organizing staff in mind, the platform simplifies filing, reporting, and providing personalized support to students, enhancing the overall efficiency of program operations

The platform’s updated visual identity incorporates bold, mono-color palettes for each of the three new sub-programs, creating strong visual cues and recognition. This approach is harmonized with the larger CCB branding, maintaining consistency while distinguishing the educational segments.

The platform is a complete learning ecosystem:

Personal Accounts: Users can access courses and monitor progress

Knowledge Assessments: After course completion, students take a test to verify learning and receive certificate of completion

Business Competition Eligibility: Successful test-takers can participate in a business plan competition, with awards ranging from $2,000 to $4,000 for 20 participants annually

With its expanded focus, the platform now includes programs for youth entrepreneurs and mentorship opportunities, broadening its reach beyond rural women while retaining its core mission of empowerment.

CCB Website scope: 🤍 User Flow design 🤍 Wireframing 🤍 Low & High fidelity Prototyping 🤍 Design System establishment

Educational Platform UI/UX scope: 🤍 User Flow design 🤍 Wireframing 🤍 Low & High fidelity Prototyping 🤍 User Testing with focus groups 🤍 Development & deployment oversight