Flux is a short-format video streaming mobile app designed for a new generation of creators and trendsetters. Competing with platforms like YouTube, Instagram, TikTok, and Snapchat, Flux stands out as a bold, high-energy space for dynamic and outspoken content. The app’s identity captures its trendy and edgy nature, appealing to users aged 16-35 who seek both entertainment and a platform for self-expression. The icon design reflects the app’s fast-paced, youthful, and vibrant essence.