Emma Sleep
Alex Tyshchenko
Сhallenge
Not enough value for users to use mobile app on a daily basis.
Solution
We introduced a product mindset to transform Emma Sleep from a simple mobile app to an educational hub with personalised tracking and recommendation experience.
People typically visit Emma Sleep with strong questions about sleep quality.
Why can’t I sleep?
How do I find more energy after sleep? etc.
Bringing the Sleep Challenges, Sleep Scan, and Daily Routine categories to the forefront invites users to dive further into mindful living and creates opportunities to discover everything Emma Sleep has to offer.
Added Sleep Challanges
Design System
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Posted Nov 3, 2025
I introduced a product mindset to transform Emma Sleep from a simple mobile app to an educational hub with personalized tracking and recommendation experience.
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