A 30-second product launch film

A 30-second product launch film for a SaaS analytics platform, made to feel like an Apple, Linear or Stripe launch spot.

Everything is UI motion, with no stock footage. An electric-blue line travels across a black screen and opens into the product window. The dashboard builds itself: cards rise out of depth, numbers count up and charts draw in. A cursor then walks through real interactions: a sidebar opens, a chart responds to hover, the date range switches and a notification springs in. Three feature panels move through 3D space before the whole product comes together on a reflective stage. The film ends by collapsing everything back into a single line that becomes the tagline.

What I focused on: • Custom easing on every move: slow, settled arrivals, faster exits and springs only where they make physical sense • Continuous camera language, with 3D push-ins and depth parallax between layers • Transitions that come from something on screen (the line becomes the frame, the camera zooms through the chart, panels converge into the full product) instead of preset wipes • Restraint: no particles, no looping glow, every element on a grid • Sound timed to the picture: the music’s final hit lands on the collapse, and the effects sync to clicks and transitions