Landing Pages, Marketing Sites & GTM Engineering

Every product needs a front door that converts. These are 7 landing pages and marketing sites I built end-to-end: positioning, copy structure, conversion flows, and production code. Each one serves a different market, a different GTM motion, and a different buyer psychology.

AIPREP helps organizations, institutions, and businesses upskill teams through live cohorts, real projects, and verified certification. The landing page needed to sell three distinct buyer personas (organizations, institutions, founder ecosystems) without feeling like three separate sites.

GTM angle: Multi-persona segmentation with a single CTA funnel. Social proof via student-built products and testimonials. The page converts visitors into scheduled calls through Airtable-backed intake forms.

Stack: Next.js, Vercel, Airtable

A 4-weekend AI training academy targeting Brazoria County small business owners, contractors, and teams. The page had to overcome a specific objection: "I'm not technical enough for AI." Every section is written to lower that bar.

GTM angle: Urgency-driven enrollment (cohort seats are capped at 15). Tiered pricing with early-bird, standard, team sponsor, and scholarship tracks. The page handles the full funnel from awareness to application.

Stack: Lovable, Vercel

CulinaryHR replaces gut-feel kitchen hiring with structured, paid stages. The landing page splits into two audiences: restaurants posting stages and chefs proving their skill.

GTM angle: Two-sided marketplace positioning on a single page. The "How It Works" flow (Match → Stage → Observe → Select) doubles as product education and trust-building. Problem/solution framing attacks the status quo of unpaid trial shifts directly.

Stack: Next.js, Vercel

Sircularity is my consultancy. The site needed to communicate a specific positioning: embedded product engineering for mission-driven teams, not a dev shop that takes tickets.

GTM angle: Case-study-led conversion. Three client stories (CulinaryHR, Kairos Christian Academy, Black UX Labs) with concrete outcomes ($10K costs cut, 600 lunch orders handled, Google for Startups award). The CTA is a 15-minute fit call, not a contact form.

Stack: Astro, Vercel

ChezKitchen matches diners with vetted personal chefs based on taste profiles, allergies, and dietary needs. The landing page had to make a luxury service feel accessible and safe.

GTM angle: The "Taste Quiz" is the primary CTA, not a booking form. It lowers commitment friction (free, no credit card) while capturing the data the matching algorithm needs. The page stacks trust signals: allergy-safe matching, background-checked chefs, 50+ cities, 4.9-star reviews. Value anchoring ($475 value from $299) reframes the price before the buyer ever sees it.

Stack: Next.js, Vercel

MoneyLayer helps food truck park operators prove demand with real transaction data instead of gut feelings. The landing page targets a very specific buyer: park operators who lose trucks because they can't answer "how busy is this park?"

GTM angle: Quiz-funnel conversion. The 3-minute demand scorecard quiz is the entire top-of-funnel. No signup, no sales call. Six park-type paths keep the experience specific to each operator's setup. The page quantifies the cost of inaction ($22,280/year in lost revenue) to create urgency without feeling salesy.

Stack: Lovable, Vercel

FirstBuild helps non-technical builders finish and ship their AI-generated apps. The landing page targets a specific moment: you've vibe-coded something in Lovable or Bolt, it's 80% there, and now you're stuck.

GTM angle: Anchored against the cost of a full-time developer ($8K+/mo vs. under $500/mo). Three-step process (Upload → Analyze → Hire) reduces perceived complexity. Tiered pricing ($199/$449/$899) with clear feature counts per tier so the buyer self-selects without a sales call. The page works as both a landing page and a checkout flow.

Stack: Next.js, Vercel

Each site solves a different conversion problem, but the engineering pattern is consistent: understand the buyer's objection, structure the page to dismantle it section by section, and make the first action feel low-risk. Quiz funnels, tiered pricing, case-study proof, persona segmentation, and value anchoring all show up across these builds depending on what the product needed.