This is an in-house automation system I use at Azuli Studios. This cold email system works especially well for B2B businesses where leads are easier to retrieve from internet scrapes.

Cold email can be an incredibly low-leverage task. In the past, finding prospects and creating personalized messages can eat up hours each day. But now, we can send thousands of emails daily, each with personalized messages created by AI. Cold email is a numbers game, and this maximizes shots on target.

This cold email system was built using Make.com, OpenAI, and Instantly. This workflow can be customized to fit other platforms and other lead list formats as well. We split this into 2 Make.com scenarios to run more efficiently. The email copy can be adjusted depending on the prospect profile as well.

This cold email systems has generated about 20 sales calls each month without spending a cent on ads. Your mileage may vary, depending on the offer and email structure, but this is a great way to send out thousands of emails to generate revenue.

Reduced time spent on lead gen by 90%

Prevented hiring an extra SDR to scrape manually

Books ~20 sales calls each month