Faces - Website Design & Webflow Development

David

David Lovenburg

Project Summary

Faces Nightclub is the biggest gay nightclub in Northern California based in Sacramento. They host a variety of events and festivals that attract over 5,000 visitors on a weekly basis.
They decided to invest in a new online presence to better market and sell tickets for their ongoing lineups of hosting popular figures in the LGBTQ+ industry. Working with their in-house team, I handled website design and Webflow development.
Working closely with the CFO and marketing team, I was responsible for:
Designing the site in Figma, including 20+ pages including several responsive breakpoints to ensure the site looks great on every type of device.
Developing the site in Webflow, including 25+ pages at launch (including CMS pages) and now over 50+ pages after further pages have been added through ongoing maintenance and marketing strategy.
Integrating their full marketing stack, including Seven Rooms forms, Google analytics, Google Tags, Jotform, and other tracking softwares.
Offering ongoing maintenance, including design updates, content addition, and weekly event rotations.
Monitor SEO and conversion performance, including SEO performance after the redesign as well as the affect on ticket sales post-redesign.

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Faces homepage
Faces homepage
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Posted Nov 6, 2025

Website design and Webflow development for a Sacramento nightclub that resulted in a +130% increase in ticket event sales.