Squid | Framer Website Optimization

Dennis Uvokeke

Verified

Completed work

Framer Designer

Framer Developer

UX Researcher

Framer

Analytics

Project Overview

Client Name: Jason Hollander

Industry: SaaS

Project Scope: UX research, Web Design, and Web Development

Duration: 4 Weeks

Squid is an AI-powered website analytics platform tailored for small businesses, offering real-time insights into visitor behavior and engagement. It provides features like VisitorID® for identifying anonymous visitors, heatmaps to visualize user interactions, and conversational analytics through its AI engine, Ask Squid. I worked with Squid's team to revamp their website experience with a clear focus on increasing visitor retention and boosting conversion rates. By analyzing competitor websites and aligning the design with Squid’s business goals, I delivered a strategic redesign that kept visitors engaged longer and ultimately led to a significant lift in conversions.

Outcome

Increased Visitor Retention – Users spent more time on the site due to improved layout, clarity, and content flow.

Higher Conversion Rates – More site visitors signed up for Squid or requested demos, directly boosting lead generation.

Improved User Experience Across Devices – A more intuitive and mobile-optimised layout led to smoother navigation and lower bounce rates.

Project Shots

Squid vs RB2B Page

You'll Hate Squid If Page

Person-Level Identity Page

Testimonials

"I recently had the pleasure of working with Dennis on my Framer website, and I cannot recommend him highly enough. From the get-go, Dennis demonstrated exceptional professionalism and expertise. He made my site responsive, seamlessly integrating complex components that have taken its functionality to the next level.

What truly sets Dennis apart is his incredible speed and efficiency. Despite the intricate nature of the work, he delivered results promptly, ensuring that my project stayed on track. His communication skills are top-notch, and he was always available to provide assistance and answer any questions I had.

Dennis's work is nothing short of expert. He has a deep understanding of web development, and it shows in the quality of his work. The improvements he made to my website have significantly enhanced its performance and user experience.

If you're looking for a freelancer who combines technical prowess with a helpful and positive attitude, look no further than Dennis. He's a true asset to any project and I look forward to working with him again in the future."

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Completed work

Posted May 8, 2025

I worked with Squid's team to revamp their website experience with a clear focus on increasing visitor retention and boosting conversion rates.

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Timeline

Apr 14, 2025 - Ongoing

Clients

Squid